Internet is rising with the “speed of light” as the best advertising tools that proven to be much more effective compare to the traditional printed or electronic media.

One of the most effective web advertising is by using a squeeze page. A squeeze page actually is just a landing page in which the visitors have to register for more information or for any valuable gift from you. Therefore, when they click on your link provided inside your landing page to know further indepth information about your product, they will be directed to the next page where they need to register or login in order to access the information above.

In short, squeeze page is a tool to capture visitors information (most often are name and e-mail address) in order to build lists of subscribers that give us opportunity to send them more valuable stuff or recommendations and advertising e-mails later on.

You may wonder, what makes this squeeze page effective? it’s because the visitors have already show their interest on your products by giving their information, it means that they are more or less in need or really searching for your products to suit their needs or to solve their problems. Thus they are qualify to be your target market/audience.

With lists of people who are interested in your products/informations, you will have greater chance to generate more sales, and on the other hand, solve problems of your customer, so your reputation will become stronger as well.

This type of marketing is much more effective than simply creating a general marketing campaign.

There are a lot of different type to utilize a squeeze page. It is very common and recommended to offer some free stuff such as product’s trial period, e-mini course, e-books etc. which suitable to your visitors interest. You can describe in detail about your free offer in your squeeze page to raise your visitors interest.

Adding some testimonials from your satisfied users of your product is highly recommended, but do not mention the item you want to sell at this stage, because usually visitors will be suspicious about your product due to very high numbers of scams on the internet.

There are key elements prior to launching your squeeze pages, first the offer, then the body of your squeeze page, and testing (pre launch and for certain periods after they are launched). The pre-launch test is important, you have to make sure everything is working, thus it will convince your visitors that you are not a spammer (internet users worst enemy) and also they will have confidence that there are no viruses or any catch on your squeeze page. You have to make sure your squeeze page is purely a white hat page.

Let’s go a bit further on those key elements above

  • Your Offer have to be Seductive, so your visitors are more eager to subscribe to get your free stuff. You have to make sure that you explained in details about your free stuff and you have to deliver what you promise. This is the most important part in a squeeze page.
  • The body of your squeeze page is actually the description about your free stuff that I mentioned above. This is the place where you should make your visitors eager to know more or to get more. This is where you do the advertising.
  • Test Your Squeeze Page. Make sure everything works and after the squeeze page go online, you should always test your squeeze page in order to produce more subscriber. The appearance and content of your squeeze page is very important, you should have several types of squeeze pages elements such as fonts, headings, colors, images etc., and you split tests your squeeze page to get the optimal page layout and structure that produce the highest conversion rate. The conversion rate is simply numbers of subscribers divided by numbers of total visitors. Some webmasters are using a split test software to automate this process.