Your goal in copywriting jobs or writing a copy (sales page) is to grab the reader attention and lead them to act in accordance with your purposes. Therefore, writing a professional and compelling sales letter is an essential factor of successful internet marketing. This sales page is a written languange to promote product, services or even to build lists. In order to be highly converting, your sales letter should be persuasive and concise.

Here are full step by step guidelines to make a professional sales letters :

Make sure you write a copy that is interesting to be read. Organize your sales letters to be easy to read and arouse curiosity, therefore invites visitor to explore its body contents. The use of bullets and numbers is highly recommended.

Pay close attention on the following elements :


1. Eye Catching Headlines

-This element, further consist of three sub elements,as follows :

Attention headline – it’s function is to attract and capture attention of your prospect, normally written in normal font size.
Headline or Main Headline – This is the place where you will write the most important benefit of your products or services. The font size of the headline is normally the biggest within the sales page (H1 font size). The languange type should be compelling and elevate positive mental perseption toward your products or services.
Sub-Headlines – the function is to clarifies your statement on the headline, and normally placed right under the main headline.

Remember that the headline is your opportunity to make the first positive impression.


2. Focus :

Keep your writing focus on the visitors, do not waste their time with irrelevant sentences that will only make them leave. Therefore, after the strong headlines, to keep everything focus and on the right track, you should right away follow up with clear and concise product information, problems and solution, facts and figures etc.

Let’s take a look further on sub elements of this part,

The Introduction – You should write your introduction in short and right to the point sentences. The introduction usually consist of three parts, first the very brief introduction sentences that should capture more attention, follow by the paragraphs that allow you to write presentation on your products. Right after the short presentation, you should follow with another paragraphs that listed all major problems that can be solved by your products.

Product Introduction - In this part, you will brielfly explain about your product, list your key features and how your product can solve the problems that you have mentioned on the introduction.

After those 2 main Factors, you can go further with detail sales letters key success factors :

  • Features – detail features. Write as many features as you can. Please pay attention that this features section will be one of the strongest selling points of your product.
  • Benefits -  list all of the benefits for your prospect.
  • Testimonials – If possible, put several testimonials on your sales page to further convince your prospects and arouse their desire to buy your product.
  • Body – explain in further detail, how your product work, how much does it cost, why prospects should buy this product compare to other and clearly explain what your prospects will receive if they decide to buy your products.
  • Bonuses (if any)
  • Moneyback Guarantee.
  • Closing statements.
  • Legal forms

Another important thing is to keep all simple. Use clear and simple language. Conversational mode is important, make it very easy to understand. If somehow, tight English grammar and rules make it more complicated, then you can break them. Remember that this is not an english test.

Watch the size of your sales letters as well. Too long and boring sales letters will make everybody leaves at once, on the other hand, too short sales letters would not convey your messages.

To make my copywriting jobs easier and faster, I use a software from http://originalsalesletterscreator.com , the price is $37. And for my ebook cover or for my software cover images, I use E-cover Creator from http://ecovercreatororiginal.com

Tagged with: copywriting jobs • sales letter • sales letters

Filed under: Copywriting

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