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Article marketing is undoubtedly one of the best internet marketing strategy. It can be utilize for various purposes such as direct product campaign or as a tool for SEO (Search Engine Optimization) purposes.

By writing articles and properly distribute them over the web, you will gain huge exposures and at the same time you can create backlinks for your “Money Site”, therefore your “Money Site” will gain better chance to rank well on the search engine and that will bring you organic traffic for your “money site”.

In order to achieve optimum and maximum results out of your article marketing campaign, you need to do at least two things, first is obviously, write an article (this can be done easily) and then distribute them as much as you can.

In this article, I just want to highlight the main areas. It is true that there are some more elements inside those two tasks above, such as determining your target keywords for your article, optimizing your articles etc.

To distribute them you can utilize and buy software such as Magic Article Rewriter and Magic Article Submitter. Actually the magic article rewriter is for rewriting your articles and the magic article submitter is to submit your articles to over hundreds of article directory.

The free way to distribute your article is to register at free article submitter site here : Article marketing

You can sign up for free and start your article marketing campaign.

In the days when I really struggled at affiliate marketing, among the toughest setbacks that faced me were basically website design. And I’m not the only one – I later on detected the vast majority affiliate marketers are continually (and still do) in search of formula to web site design.

Affiliates were definitely known to often digging for solution utilizing a variety of phrases for instance affiliate website builders and web site templates to set up affiliate marketing business.

You see, what such affiliate marketers ultimately needed is a successful product that will allow them develop outstanding website in quick and easy steps. Put simply, they are surely trying to find application like a simple-to-use web site builder.

The configuration of the system can be of not as much of value for the all those bewildered affiliate marketers. Everything that significantly matter will be to put their hands onto tested solutions that can help them overcome the destructive trouble due to their lack of web site creating expertise.

Thankfully, some successful internet marketing experts are really understand the problems, in fact, not just about the website builder but also on other aspects these guys answered the challenge and created diverse software solutions and comprehensive education on affiliate internet marketing for the majority of affiliate marketers..

Although they deliver this kind of thorough and comprehensive services, and are already been found to be incredibly effective as well, and in addition is very well-known, yet a considerable number of of internet marketers, especially beginners, do not aware with regards to their remarkable services.

One of the best website builder software which is included on their services named Site Rubix, that you are able to use to build high quality search engine friendly websites. Another good newsis the fact that there’s no limit to the number of websites you may produce utilizing Site Rubix.

Nowadays, I’ve been able to get over the website developing problem. Despite the fact that I don’t understand how to employ popular web site authoring tools just like FrontPage and Dreamweaver, I nowadays possess top quality, search engine friendly and professionally looking website.

Let me conclude the discussion on the ways to professional web site design through comprehensive internet marketing services and become a successful internet marketer. You can also take advantage of this conclusion and concentrate on making money instead of battling with affiliate website.

Firstly, invest in industry proven software that will help you to easily and quickly design top quality search engine friendly websites. A great software that will help you accomplish this task is certainly, Site Rubix, In fact, some advanced members have openly confessed in forums that they’d stopped using HTML and DreamWeaver and turn to Site Rubix to create their websites.

In terms of pricing, there’s no additional charge for using this Site Rubix (and a lot more other tools and softwares) as long as you are a member of their services which surprisingly put very low membership price, nevertheless, the job that Site Rubix does alone, makes the price seems almost nothing.

Follow and adopt the method of The affiliate marketing company that has array of tools including free website templates and many others that I mentioned above and that I highly recommend the Wealthy Affiliate..

the Wealthy Affiliate is set up to not only empower you with plethora of web site templates (which actually is a small part compare to the whole services they provide), you can also get so many proven strategies, monthly niches (ready to use business), hosting, keywords research tools, forums, one on one coaching and a lot more! , you can see what’s inside in here.

Anyway, regardless of what decision you make, realize that you can actually seriously enhance your financial life – to acquire a new car, brand new real estate, have the benefit of unlimited getaway trips, and many more.

As a final point, also get the point that that you have to put the software and techniques to work with to produce plenty of cash online with Wealthy Affiliate.

Copywriting Jobs – Make a Killer Sales Page

Your goal in copywriting jobs or writing a copy (sales page) is to grab the reader attention and lead them to act in accordance with your purposes. Therefore, writing a professional and compelling sales letter is an essential factor of successful internet marketing. This sales page is a written languange to promote product, services or even to build lists. In order to be highly converting, your sales letter should be persuasive and concise.

Here are full step by step guidelines to make a professional sales letters :

Make sure you write a copy that is interesting to be read. Organize your sales letters to be easy to read and arouse curiosity, therefore invites visitor to explore its body contents. The use of bullets and numbers is highly recommended.

Pay close attention on the following elements :


1. Eye Catching Headlines

-This element, further consist of three sub elements,as follows :

Attention headline – it’s function is to attract and capture attention of your prospect, normally written in normal font size.
Headline or Main Headline – This is the place where you will write the most important benefit of your products or services. The font size of the headline is normally the biggest within the sales page (H1 font size). The languange type should be compelling and elevate positive mental perseption toward your products or services.
Sub-Headlines – the function is to clarifies your statement on the headline, and normally placed right under the main headline.

Remember that the headline is your opportunity to make the first positive impression.


2. Focus :

Keep your writing focus on the visitors, do not waste their time with irrelevant sentences that will only make them leave. Therefore, after the strong headlines, to keep everything focus and on the right track, you should right away follow up with clear and concise product information, problems and solution, facts and figures etc.

Let’s take a look further on sub elements of this part,

The Introduction – You should write your introduction in short and right to the point sentences. The introduction usually consist of three parts, first the very brief introduction sentences that should capture more attention, follow by the paragraphs that allow you to write presentation on your products. Right after the short presentation, you should follow with another paragraphs that listed all major problems that can be solved by your products.

Product Introduction - In this part, you will brielfly explain about your product, list your key features and how your product can solve the problems that you have mentioned on the introduction.

After those 2 main Factors, you can go further with detail sales letters key success factors :

  • Features – detail features. Write as many features as you can. Please pay attention that this features section will be one of the strongest selling points of your product.
  • Benefits -  list all of the benefits for your prospect.
  • Testimonials – If possible, put several testimonials on your sales page to further convince your prospects and arouse their desire to buy your product.
  • Body – explain in further detail, how your product work, how much does it cost, why prospects should buy this product compare to other and clearly explain what your prospects will receive if they decide to buy your products.
  • Bonuses (if any)
  • Moneyback Guarantee.
  • Closing statements.
  • Legal forms

Another important thing is to keep all simple. Use clear and simple language. Conversational mode is important, make it very easy to understand. If somehow, tight English grammar and rules make it more complicated, then you can break them. Remember that this is not an english test.

Watch the size of your sales letters as well. Too long and boring sales letters will make everybody leaves at once, on the other hand, too short sales letters would not convey your messages.

To make my copywriting jobs easier and faster, I use a software from http://originalsalesletterscreator.com , the price is $37. And for my ebook cover or for my software cover images, I use E-cover Creator from http://ecovercreatororiginal.com

Learn Wealthy Affiliate Marketing Programs, Get The Supporting Tools and Resources and Be a Wealthy Affiliate

Affiliate marketing is the easiest to start and can generate highly lucrative income stream. You can start with very minimum capital (almost nothing) to start your online business through affiliate marketing.

The best affiliate program to start will consist of :

  • Proven affiliate marketing programs such as clickbank affiliate (clickbank is my recommendation to start)
  • Proper Training, education and support
  • Affiliate marketing software and tools (keyword research software, web buider etc.)
  • Webhosting and domain
  • Professional and decent themes etc.

If you are really serious about your internet business and you really want to get significant income from your internet business, you should get all of the elements above.

You may think that in order to get all of those items above, you will need a lot of money, I should tell you that it can be expensive but it also can be very affordable.

One of the affordable membership product that I still use up until now and provide all of those elements is Wealthy Affiliate.

Below  I  list their on page statements about what included in their membership, in 2 big parts, “Training and Education” and “Services” that they provide, Here are their statement

Training and Education

Article Marketing : Article Marketing is technique that allows you to drive highly qualified visitors to your affiliate links without having to shell out any money for advertising. At Wealthy Affiliates we teach strategies and tricks to that will get you top listings under keywords that you choose. Many members at WA use article marketing as their only traffic source, and earn full-time incomes from.
Pay-per-click Marketing : Pay-per-click Marketing is by far the most sustainable online business model available. We teach all aspects of PPC marketing from getting started to building a highly scalable online business using the technique. Email marketing, Website Design, and other areas of training all contribute to the success of a PPC campaign and we make sure to deliver a wide array of training on these topics as well.
Email Marketing : Do you know that building an email list of people that opt-in to your offer not only gives you a more powerful marketing platform, it actually can cut your traffic costs in half? Every highly successful company or independent Internet marketer uses email marketing to their advantage and if you are not reaping the benefits of a list, you need to learn this now. We will train you how to literally double, triple, or quadruple your earnings by using a few easy techniques.
Search Engine Optimization : Search Engine Optimization (SEO) is a technique or series of tweaks that can be made to a website to get it listed in the search engines for free. Building SEO friendly content for website, articles, blogs, etc can make the difference between getting a FREE listing in the search engines, and being kept out of the search indexes altogether. Our teachings at Wealthy Affiliate focus on training you to become a well rounded Internet marketer with a wide array of skills and techniques at your disposal.
Website Development & Design : Creating a website that is content rich and optimized for your specific audience is a key component to any profitable Internet marketing campaign. Too many people fail to deliver a website that offers what their visitors are looking for. Are your websites leaving thousands of dollars on the table each month?
Research and Finding “Niches” : Do you really know what sells online? The most common mistake that an Internet marketer can make is to try and get started before they research and know who they are selling to! Research and uncovering hot “Niches” is a step you just can’t skip. Problem is that most people don’t know how to effectively research. If you have ever wondered how successful marketers know what products are hot sellers, it’s because they understand the importance of research.

Services :




To Get more Information about their services you can visit here : Wealthy Affiliate Official Site

The very basic application of article marketing is direct marketing in which you write an article that will have link to direct visitors to your affiliate link thus when they decide to buy, you will be entitle to get the commission (as I mentioned on my previous post, it normally about 50% to 75% from the product price). That is the short description of this strategy.

I will discuss about article marketing using ezinearticles.com to post our articles. Ezine Articles (EzineArticles.com) is the most respected articles directory, it have a very high page rank, and Google really love Ezine Articles, therefore it is very common to see articles on the ezine articles listed on the first page of Google search engine.

You have to register to become a member of Ezine Articles, it’s free, and you can have several accounts and several pen name. Use ezine articles wisely because your articles will be reviewed by real people on ezine articles, you have to follow their guide lines and rules such as maximum keywords density 1%, no links or advertising links and materials inside the article body etc. You don’t have to be worry about all of this, because it’s really easy to follow, and they also provide guide on this matter.

The things that you need before you start your article marketing campaign :

1. Domain and Web Hosting :

Ezine articles do not allow affiliate link even in the resource box, therefore you have to own your hosting and domain. It’s very recommended to have your own hosting and domain, this will also very important and needed for your further more advance internet marketing activities, I do not recommend free hosting it will give you headache instead of profits.

For web hosting I highly recommend hostgator, they provide excellent services and their support is 24/7, directly accessible using their online support system. Their online support staff are very knowlegable and always welcome to assist even the very basic questions.

I recommend their “baby plan” webhosting service, which will provide you with unlimited domains, unlimited disk space and unlimited bandwidth. I still use this baby plan up until now, and it is more than enough to host my websites, blogs and all other internet marketing activities. the price is $7.95 per month  (depend on your payment scheme). That is the first capital you have to invest in this business and you can host hundreds of domains with this price.

To know more about hostgator web hosting plan, visit hostgator official site

Because ezine articles do not allow affiliate link in your articles and resource box, you have to buy domain for each affiliate product that you sell, it’s quite cheap, I recommend .info domain from godaddy (the price is about mor or less $1 for each domain). After you have your own domain for your product, you can place merchants website inside it (really easy), I will provide the script to do this job, it’s simple but very effective. Therefore if someone visit YOURDOMAIN.info for specific product, they will be presented with the merchants site with our affiliate link automatically embed.

2. Niches and Keywords Research :

You have to choose which niche product you want to sell (I have wrote the short guidelines about this on my previous post/part 1), and do the keywords research for that particular niche. To do the proper and effective keywords research, just follow the guidelines on my free e-book “Keywords Research Bible”, you can download that free e book.

After you have your keywords lists, you are ready to get visitors to your articles and start getting the comission (Money).

On the next post, I will go further about how to easily write articles even though you know nothing about the topics, and also how to make your articles “visible” by implementing some SEO inside your articles.

Internet is rising with the “speed of light” as the best advertising tools that proven to be much more effective compare to the traditional printed or electronic media.

One of the most effective web advertising is by using a squeeze page. A squeeze page actually is just a landing page in which the visitors have to register for more information or for any valuable gift from you. Therefore, when they click on your link provided inside your landing page to know further indepth information about your product, they will be directed to the next page where they need to register or login in order to access the information above.

In short, squeeze page is a tool to capture visitors information (most often are name and e-mail address) in order to build lists of subscribers that give us opportunity to send them more valuable stuff or recommendations and advertising e-mails later on.

You may wonder, what makes this squeeze page effective? it’s because the visitors have already show their interest on your products by giving their information, it means that they are more or less in need or really searching for your products to suit their needs or to solve their problems. Thus they are qualify to be your target market/audience.

With lists of people who are interested in your products/informations, you will have greater chance to generate more sales, and on the other hand, solve problems of your customer, so your reputation will become stronger as well.

This type of marketing is much more effective than simply creating a general marketing campaign.

There are a lot of different type to utilize a squeeze page. It is very common and recommended to offer some free stuff such as product’s trial period, e-mini course, e-books etc. which suitable to your visitors interest. You can describe in detail about your free offer in your squeeze page to raise your visitors interest.

Adding some testimonials from your satisfied users of your product is highly recommended, but do not mention the item you want to sell at this stage, because usually visitors will be suspicious about your product due to very high numbers of scams on the internet.

There are key elements prior to launching your squeeze pages, first the offer, then the body of your squeeze page, and testing (pre launch and for certain periods after they are launched). The pre-launch test is important, you have to make sure everything is working, thus it will convince your visitors that you are not a spammer (internet users worst enemy) and also they will have confidence that there are no viruses or any catch on your squeeze page. You have to make sure your squeeze page is purely a white hat page.

Let’s go a bit further on those key elements above

  • Your Offer have to be Seductive, so your visitors are more eager to subscribe to get your free stuff. You have to make sure that you explained in details about your free stuff and you have to deliver what you promise. This is the most important part in a squeeze page.
  • The body of your squeeze page is actually the description about your free stuff that I mentioned above. This is the place where you should make your visitors eager to know more or to get more. This is where you do the advertising.
  • Test Your Squeeze Page. Make sure everything works and after the squeeze page go online, you should always test your squeeze page in order to produce more subscriber. The appearance and content of your squeeze page is very important, you should have several types of squeeze pages elements such as fonts, headings, colors, images etc., and you split tests your squeeze page to get the optimal page layout and structure that produce the highest conversion rate. The conversion rate is simply numbers of subscribers divided by numbers of total visitors. Some webmasters are using a split test software to automate this process.

Hello All, from Eron

The first and foremost and the MOST important and the Backbone in every Internet marketing activity is …. Keywords Research, I will discuss about this later. For now, go get your Free keyword research bible (retail price $37) at the right hand side ….. with this weapon, you’ll be hundreds steps ahead of the crowds …. GUARANTEED!

It’s my own experience and I have no doubt whatsoever about this. Article marketing is one of the most effective and very affordable technique. Some internet marketing guru said that it’s a proven strategy, and it’s true, I’ve proved it myself.

Article marketing can be utilized for several purposes :

  1. The very basic purpose is direct affiliate marketing program – by sending your visitors directly to the merchant’s sales page. Advanced marketer called this the “dumb marketer” strategy, because we only send traffic to our affilate pages, without trying to get them to become our list, we just hope they buy directly after visiting our affiliate pages. Anyway, you can laugh at me, even though those gurus call this “dumb strategy”, but in fact my first 12 sales within 1 month on affiliate marketing is by using this dumb strategy alone (well, 12 sales is not much, I got only a bit more than $400, but what the heck …. it’s free money after all).
  2. The More advance purpose is list building, we can send our visitors to our landing pages instead of direct merchant’s sales pages, then by offering some free useful stuff (this have to be useful, not bunch of free garbages), we can build our own list before our visitors go to the merchant’s sales pages.
  3. Next advance purpose is to promote your blog or website by providing it with high quality backlinks through our own articles (more advance application is by building a “link-wheel”, I will discuss about this later).
  4. Related to the third purpose above, this article marketing can also be utilized to optimize our websites or blogs.
  5. And many many more ……..

OK, let’s proceed with the first purpose – direct affiliate marketing program

If you want to get easy money, even though it will takes sometimes, this is the easiest way.

First, you have to become an affiliate. Clickbank is my top recommendation, because they have thousands of products to sell, they pay timely, they have great support ….. and THEY ARE 100% FREE.

To join them, you only need about 2 or 3 minutes! and you will become an internet marketer with thousands of products in your hand ……. but no customer yet lol … :) , it’s really easy … I don’t want to waste more of your time writing on this matter, try it yourself ! but if you have any questions, just shoot me an e-mail, I will help you.

Next step, how to choose a product and how to promote it using this “dumb strategy”? I will not go to all details, because product selection is also a bit “wide” area  (I will make a post about this in the future),  instead I listed 3 criterias I’ve been using :

  • I always choose products with gravity higher than 25 (usually not higher than 200, but this upper limit is pretty loose, sometimes I can go with a product with gravity much higher than 200). What is gravity? don’t even bother about it for now, otherwise, this post will be too long :)
  • I rarely choose internet marketing product to promote, why? … more on this later :) I mostly choose health, parenting, relationship etc.
  • I always picked products with good looking sales pages, therefore I have greater chance to sell

Ok, for now, those 3 criteria is enough. Actually you better do some small research before the product selection I’ve described above.

OK, the next step is to promote your product …. HOw? …. using Article Marketing posted on Prominent Article directories !

You may ask, why article directories? because if you post your article on prominent article directories such as EzineArticles, your article will have much and much greater chance of being “visible” instead of posting on your newly built blog, therefore visitors are almost “guaranteed” (in EzineArticles, you can almost instantly get 5 to 30 visitors right after your article been published) …… What is the reason behind this? I will discuss on my next post.

See you later guys

One of the easiest way to start your internet business with minimum capital is by using Affiliate Marketing.  Literally everyone can start affiliate marketing with any affiliate marketing network instantly without any trouble, and it have been proven that this type of internet business can bring very nice income in relatively short time. As long as you have internet connection you can start this exciting affiliate marketing. It is very easy to do and I will show you in details.


Affiliate Marketing Network – What is Affilite Marketing ?

The simplest way to describe affiliate marketing is to imagine that you become a salesman for affiliate products. There are thousands of products ready for you to sell, therefore you do not have to get into trouble of creating your own product, and for digital products such as e-books or tutorials,  the commission for sellers is huge, this lucrative high payouts usually above 50% (mostly 50% to 75%). And the good news is for most affiliate products or affiliate marketing network (such as Clickbank, Paydotcom, Commission Junction etc.) you can join for FREE and it is very easy to do.

When you decide to join affiliate marketing network and choose the products you want to sell, you will get special link called affiliate link that identifies you as the seller of this product that bring potential buyers to that particular product’s page (merchant’s site). If your potential buyers or visitors decide to purchase then the sales is credited to you and you will get the commission.  In short, your main duty is to generate traffic to your affiliate links, and then the sales process done by the merchants via affiliate marketing network.


How to Choose good Affiliate Programs ?

There are about a million available affiliate program. You have to choose which program or products you want to sell. One of the biggest and most popular affiliate marketing network portal is Clickbank (www.clickbank.com). If you join clickbank, you will have thousands of products to sell. To choose products to sell, you can consider these features :

  • Products that have quite big demand and less competition (more on this subject later)
  • High Commission : In clickbank, the normal commission is around 50% up to 75% or more per sales, therefore if you sell a product at $50, you will receive commission around $25 to $35.
  • Tiered Commission : Some affiliate products have tiered commission structure, it means that beside selling the product by yourself, you also can recruit your own sales team and credited some percentage of commissions when each of your team sell the product.
  • Recurring Commission : This commission scheme will pay you each time the buyers make payment, for example, if you sell a paid membership affiliate programs (usually monthly payment), you will get commission as long as your buyers keep their membership. This scheme usually pay less percentage but youwill receive perpetual income for months or years.
  • Support from the Merchant : You have to make sure that your merchant or product owner provide decent or excellent support, therefore your refund rate will very low.


You Have Joined Affiliate Program – What’s Next ?

As I mentioned previously, your duty is to generate traffic to the product’s sales page. There are two main traffics that you can generate, free traffic and paid traffic.

Free Traffic :

  • Article Marketing : this is very powerful strategy to generate free highly targeted traffic. Article marketing can be executed in several ways, and you don’t have to worry, it’s not hard to do (I will discuss more detail and indepth on article marketing later). The basic scheme is you write articles related to your affiliate product, post the articles on article directory site that have high page rank and with specific strategy, your articles will have greater chance to appear on google search engine first page. I highly recommend you to post your articles at Ezine Articles (Ezinearticles.com). It is true that it take sometimes for your articles to get approval, but once your articles published, you will see traffic flows almost instantly. Inside your articles (or bio box for ezinearticles) you will insert your link, it can be your affiliate link (notes : ezinearticles do not allow affiliate links, but we can get through this easily, I will show you how to do it), or for more advance marketer, it can be their landing pages (don’t be scared with “advance” terms, actually it really easy to do)
  • Opt-in List – this is a list of subscribers that you have built through advertising or some other form of promotion. Examples are joint ventures where you give away something such as an ebook, software program and ecourse to get people to join your list. The major advantage of having your own list is that you now have a targeted group to send information about items that probably will be of interest to them for their consideration. Best of all, it’s virtually free advertising. This opt-in list can be generated through article marketing that directed to your landing pages which have opt-in form in it.

Paid Traffic :

  • Ezines : you can advertise your products on ezine related to your specific product, this can generate high targeted traffic almost instantly. There are three types of ezines ads, Classified ads (standard 5 line text ad), Top Sponsor Ads (10-20 lines with your affiliate link located near the top of the page) and Solo ads (this ad is sent to the ezine’s entire subscriber list in an email).
  • Pay Per Click Advertising : Google adwords if managed properly is the most popular and effective PPC advertising. In this PPC advertising, you have to know the good keywords for your products and then bid on those keywords. If you do your keywords bidding process properly, your ads will appear on the google first page in no time, and this can generate highly targeted traffic instantly.


Advantages of Affiliate Marketing :

  1. No Customer Service : You don’t have any headache on customer service, the product owners is the one who responsible and take care of this
  2. No Products to Create : You don’t have to go through troubles and times of figuring what products to sell, there are ready for you to promote
  3. Simple : It’s very simple, you only have to join the program, promote it, and get the commissions
  4. Instant : No time wasted for product creation, you can start and earn almost instantly.
  5. Statistical Data and Book keeping are provided, you do not have to create yourself, reports will be send to you.


Disadvantages of Affiliate Marketing :

  1. Bad Affiliate Programs : there are a lot of poorly run programs and dishonest merchant that steals commissions (a good affiliate marketing network portal such as clickbank, paydotcom, CJ etc. can reduce or eliminate these bad affiliate programs), and also merchants who do not provide decent marketing materials and do not have professional product sales page.
  2. In order to be successful, you have to promote many products and you have to research them throughly, because you are selling those products and your credibility is at stake (especially for marketers who direct visitors through their own website and landing pages).
  3. Sales Tracking : You have to promote more products, and the more product you sell, the more difficult for you to keep track of the commissions you earn.
  4. Advertising Cost : If you decide to use paid traffic, you really need to structured it properly, otherwise it will cost more, time consuming and can eat up your commissions.

Conclusion

One of the easiest way to start your internet business is affiliate marketing by joining the affiliate marketing network. In order for you to get significant income or even a full time income you need to learn how to effectively run your campaigns for each products, using free traffic strategy and also to effectively run advertising campaigns for each product to promote and to keep your cost as low as possible therefore you can make profit out of it.

If you are really serious about building your wealth using affiliate marketing strategy, I do recommend Wealthy Affiliate. They provide proven methods and all resources that you need to start your own lucrative business, from training, hosting, strategies, tools and softwares etc. All are free for member of Wealthy Affiliate.

More article on this at Best Affiliate Program – Learn Affiliate Marketing get the Supporting Tools and Resources and Be a Wealthy Affiliate

One of the proven successful affiliate marketing strategy is by using your own landing page, instead of sending visitors directly to merchant’s site, so this is your first interaction page with your visitors after they clicking your link to get more information therefore it is very important to grab their attention. In order to achieve this, you need to avoid several very common mistakes as follows

  1. No Highlighting in Attention Grabber and Graphics. When people visit your web page (your landing page in this matter), you have to remember that they merely scan your page instead of directly read your page words by words, therefore do not fall into one deadly common mistake of “Not Highlighting” your grabber elements such as graphics, headlines, captions etc.It is very important to keep your visitor by rising their curiosity otherwise they will leave your page in no time.
  2. Site Map and Navigation Tools Very Much Look Alike. Visitors will lose their interest in no time if they can not navigate easily within your site. You must provide easy and clear direction for them to move rom one page to another and also to go back to the previous page, just in case they want to fetch prior information. Remember, some visitors are not too “techie” so you have to give them very easy direction.
  3. Untidy and Confusing Appearance. Do you usually hang around on untidy, sloppy, unprofessional and complicated websites? I bet you don’t, you don’t want to waste your time or hurt your eyes by doing so. Your visitors more or less are the same as you are, they will stay if your website looks tasteful and professional.
  4. Audio and Video Presentations. We may agree that Audio and Video presentation are attention-grabber, but you need to know where to put them and how they play them properly. If you consider to make your Audio and Video play automatically everytime visitors landed on your landing page, you make one big mistake. Not all visitors equipped with the same platform, and also the sound that come automatically from the Audio and Video presentations can be annoying for example if some one browsing in their office and somehow landed on your landing page, the sudden sound from your audio and video will usually trigger them to leave your site at once.
  5. Information not Easy to Find. Several factors contribute to the ease of finding information. Remember the visitor came to your site for a specific purpose. Make this information easy to find by making the page easy to read.  Concentrate on:
    • Fonts : proper font sizes is very important in order to make it easy to read. Normally 10 to 12 pitch is quite good for most people. It also depend on your visitors type. If your visitors mostly are 50 years old and up (or up to 10 years old), it is recommended to use larger font size.
    • To avoid visitors for being bored, the width of each column on your site should not exceed 65 characters.
    • You also have to make your print easy to read for example, by experience it is recommended to use light background and dark print instead of using the other way round.
    • Another think you have to pay attention are : Paragraphs maximum 4 lines. Use bulleted lists instead of paragraphs when possible. Headlines should be simple and short.
  6. You ask for Too Many Details on your  Opt-in form. Any forms the visitor needs to fill out should include very little information. Most people are unwilling to provide personal information such as phone numbers and addresses in a form requesting more information. Keep it simple and only ask for what you need to help.
  7. The Ad Body is Too Long and Can Be Boring. The important thing is you keep your focus on particular information about the producst or services, put your company profile or staff curriculum vitae on another section otherwise your body ad will become too long and boring.
  8. Call to Action and Action Button are blurred or missing. If your visitor has to search for the button to click to buy now, he or she may not bother. Have several on the page and clearly visible or when your visitor decides to click on it, he or she does not have to get out the pipe and the magnifying glass.

If you avoid those common mistakes above, you will have much greater chance to have successful landing pages. The visitors will have a good impression of you and your business. After you create your landing page, try to “step back” and visit your landing page as a visitor and try to get allined with visitors minds and “see” through their eyes. You willl be glad that you pay attention to these small but very important details.
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